The HTC Group specializes in the following categories:

o Cultural heritage tourism
o Strategic planning
o Tourism development and management
o Marketing communications

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Cultural heritage tourism:
As an industry leader, The HTC Group has vast experience with the issues, challenges and opportunities facing the industry segment. The HTC Group utilizes proven principles and strategies to ensure appropriate and sustainable creation of travel experiences that respect the resource, minimize impact and provide maximum local benefit. Specifically, The HTC Group can help destinations and individual sites or organizations with:

o Resource inventory/assessment
o Interpretation
o Planning
o Product development and management
o Marketing

Strategic planning:
The HTC Group facilitates dynamic processes to provide creative direction and visioning for measurable results. The HTC Group works on short-term projects ranging from a single day to a week-long consultation, and on more long-term projects encompassing months of research and meetings to create custom products. Specific consultation includes:
o Visioning
o Management and business plans
o Leadership training and development
o Competitive Analysis Reports
o Action Plans: short-term (up to three year); long-term (three-20 year)

Marketing:
The HTC Group helps clients develop and design appropriate and inclusive strategies to sell product, enhance image and realize measurable results. Specifically, The HTC Group has experience in:

o Market research
o Graphic design
o Public/media relations
o Internet / E-commerce
o Advertising
o Branding

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Mailing Address: PO Box 20463, St. Simons Island, Georgia 31522 USA

Phone: 912.638.6078 • Cell: 202-236-3777 • Fax: 912.638.6287 •  thehtcgroup@mac.com